Employee Welfare and Well-being

CPF manages compensation fairly and transparently through a systematic performance evaluation framework. This framework sets standards for both performance and behavior and is aligned with corporate ethics, business code of conduct, core values, and the Company’s vision. Performance evaluations consider both individual achievements and demonstrated behaviors, which directly influence salary adjustments and career progression, ensuring mutual understanding between the Company and its employees. The performance appraisal process includes multiple dimensions:

1. Management by Objectives (MBO): Clear goal setting aligned with individual responsibilities, cascading from corporate and departmental goals to the individual level. Assessments are conducted twice a year—mid-year and year-end.
2. 360-Degree Feedback: Leadership and behavioral competencies are assessed through monthly peer and stakeholder feedback for identified talents, with plans to expand this tool to managerial levels.
3. Team-Based Performance Appraisal: Quarterly team evaluations focus on collective success using shared KPIs that reflect overall business objectives.
4. Agile Conversations: Managers engage in ongoing, real-time communication and feedback with employees throughout the year, focusing on development-oriented dialogue. Progress tracking is facilitated through digital dashboards on the AXONS-I Project platform, forming the basis for Continuous Performance Management (CPM) and long-term career growth.

CPF maintains a fair and competitive total rewards framework, comprised of: fixed compensation, performance-based incentives, long-term incentives, and comprehensive employee benefits. The structure is adapted to local market contexts and employee levels, supporting both talent retention and business sustainability. The objective is to motivate employees, align individual performance with long-term organizational goals, and cultivate a high-performance, results-driven culture.

To ensure fairness, CPF strives to provide a living wage to all employees. This commitment underpins the design of the company’s pay and reward systems. Salary structures are developed through thorough analysis and benchmarking, including policy alignment and compensation standards provided by leading human resource consulting firms. These compensation plans are reviewed and adjusted annually to ensure competitiveness and internal equity.

Beyond equitable compensation, CPF offers a range of employee benefits, including: medical coverage for employees and their families, annual health check-ups tailored by age group, in-house fitness facilities, access to the MORDEE application (enabling 24/7 virtual doctor consultations with home delivery of prescribed medications), exclusive discounts on CPF-affiliated products and services, and company-provided transportation services for employees in remote areas, easing the burden of commuting. These measures not only promote employees’ physical and mental well-being but also contribute to increased job satisfaction and long-term engagement.