Product Labelling
The Company emphasizes the accurate, clear, and sufficient information of its products and services to support consumer buying decision. We collect feedback and complaints from customers and consumers through the CPF Consumer Center.
Consumer Feedback
Feedback from customers and consumers is an important factor that drives The Company towards developing quality products in response to their needs and satisfaction. We use multiple channels to collect feedback and opinions about our food products from our customers and consumers. This is in accordance with the customers and consumers’ complaint management policy, the trading and export complaint management policy, and the product recall policy. Communication channels available are the CPF Consumer Center, direct contact to the Company, emails, websites, and online social platforms such as Facebook and web boards. The Company has an ultimate goal to have zero product recalls due to safety and quality issues.
The CPF Consumer Center
offers integrated services in providing information, receiving complaints, and servicing, as well as taking orders and delivering our products. We have set three levels of complaint management based on the severity of the issues. The CPF Consumer Center acts as a central operator sending the complaints to responsible departments, and following up with the investigation until the issue is resolved. Complaints received from other communication channels will also be sent to the CPF Consumer Center to be processed.
offers integrated services in providing information, receiving complaints, and servicing, as well as taking orders and delivering our products. We have set three levels of complaint management based on the severity of the issues. The CPF Consumer Center acts as a central operator sending the complaints to responsible departments, and following up with the investigation until the issue is resolved. Complaints received from other communication channels will also be sent to the CPF Consumer Center to be processed.
Customer Satisfaction of CPF Branded Products
The annual customer (B2B) satisfaction survey score of 2023, which covers feed, farm-processing, and food businesses was 92.6%. The survey result was used to develop and improve the Company’s products and services in various forms to ensure they best address the customers’ needs e.g. product quality, logistics duration, and environmentally friendly packaging.
Online Services
In an era where the economy is driven by digital technology, leveraging technology to enhance efficiency and add value to various economic activities, including production, transportation, sales, and services, is a business opportunity. With today's consumers having rapid access to information, companies recognize the importance of online marketing that can reach consumers at any time. As a result, the Company has developed online ordering services for Business-to-Business (B2B) customers in our food business sold in Thailand. Currently, these services are provided to our food service and modern trade customers and are under developing for our tradition trade customers.
Performance