Charoen Pokphand Foods PCL (CPF) eyes growth in New Zealand as the premium cooked duck product is gaining popularity among NZ consumers. The food conglomerate expects that the cooked duck sales will grow by 16% this year to reach 1.3 billion baht. This is due to growth in European and New Zealand's market.

Mr. Prasit Boondoungprasert, chief operating officer for international trade and business development, CPF, said in 2017 that CPF exported 4,590 tons of ducks to Europe, England, Japan, Hong Kong, New Zealand and etc.

CPF sets to export 5,500 tons and increase its revenue from 1 to 1.3 billion baht this year. This is a result from the potential growth in NZ market.

New Zealand has become one of CPF's fastest growing markets for duck meat since it entered the market almost 2 years ago, making it the first company, approved by MPI, to import fully cooked duck to New Zealand.

Since then, CPF's cooked duck rapidly becomes one of the kiwis' favorite dishes due to its great taste and easy preparation. The consumers do not need to do anything other than heating the food.

According to our survey, New Zealand consumers are looking for the duck products with great taste and convenient way to cook. However, they are unlikely to cook duck product at home because of they are unfamiliar with duck meat.

"New Zealand consumers choose to eat duck products at restaurant. It is because they worry about the food preparation and cooking process" Mr. Prasit added

CP Authentic Asia Duck is made in response to the consumer needs. The fully roasted duck is making the cooking process easy. It will be among value-added products available in New Zealand store like the popular Peking Crispy Duck.

The popularity of duck products in New Zealand reflects the confidence in the food safety of product in Thailand.

The research also mentioned that ASEAN food trend is on the rise in the NZ while duck meat is among top 5 favorite meats for people in New Zealand.