Charoen Pokphand Foods Public Company Limited (CP Foods) is enhancing transparency and boosting consumer trust by integrating blockchain technology in traceability system across its entire supply chain of its food products. The deployment of this cutting-edge technology enables precise monitoring of product origins, guarantees compliance with international standards, and offers valuable insights into sustainable practices.
CP Foods has also implemented a pilot program that incorporates QR codes on the packaging of various products, including fresh chicken, pork, eggs, shrimp, cooked chicken, and sausages. This feature allows customers to easily obtain comprehensive information about the products they purchase.
Oraparn Mungmisri, a director for CP Foods’s Global Standard System Centre, highlighted the organization's dedication to offering consumers safe and high-quality food options through blockchain technology. This initiative secures transparently and precise traceability, enabling customers to confirm the origins of their food, its compliance with global standards, sustainability efforts, and actions taken to minimize greenhouse gas emissions, all by scanning a QR code.
Since its inception in 2022, CP Foods has effectively applied this traceability system to fresh chicken and pork. By 2023, the system was extended to include chicken eggs and shrimp. The company is set to expand the system to cover cooked chicken and sausages by 2024, with plans to include even more products in the future.
The implementation of a digital traceability system not only builds consumer confidence in the safety and quality of CP Foods products but also supports the company's digital transformation objectives. Incorporating blockchain technology enhances CP Foods' operational efficiency and reinforces its commitment to traceable food production. This commitment is reflected in the company's policy, which establishes clear standards to enhance CP Foods' global operations. This includes ensuring quality, safety, and transparent tracking of information at every stage of production, from animal feed processing and farming to food processing, transportation, storage, and the procurement of raw materials, food additives, ingredients, and packaging.
