Charoen Pokphand Foods Public Company Limited (CP Foods) continues to strengthen its business partners’ capabilities, boosting their efficiency to align with changing customer interests and market trends. The company is committed to improving its suppliers’ operations, enhancing cost management optimization to respond effectively to customer demands and market shifts. This initiative aims to increase opportunities for sustainable future growth.

Thidarat Dechayonbuncha, Head of Procurement at CP Foods, explained that the Value Chain Cost Optimization 2024 workshop is a crucial part of enhancing our suppliers’ capabilities, aligning with our commitment to develop our value chain sustainably. It marks the second year of our ‘PARTNER TO GROW… Sustainable Growth Together’ project. Our initiative aims to equip business partners with a deep understanding of business cost structures, improve work process efficiency, optimize resource utilization to reduce expenses, and add value to products throughout the supply chain—from raw materials to delivery—to meet customer needs. This approach supports our partners in operating profitably, conducting business robustly, and adapting to market situations, ultimately creating opportunities for mutual international growth in the future.”

Through the “PARTNER TO GROW” project, CP Foods enhances its business partners’ potential via diverse programs aimed at bolstering sustainability capabilities throughout the value chain. This initiative prepares partners for improved sustainable operations and equips them to address future challenges and market conditions.

CP Foods is set to host the CPF Partner Day 2024 for the second consecutive year. This event will recognize business partners who have demonstrated excellence in performance and made significant contributions to enhancing the sustainability of the value chain. The goal is to inspire other partners to continuously develop their potential. Additionally, the event provides CP Foods with a platform to communicate its business direction and objectives to partners, including its commitment to achieving Net-Zero emissions by 2050. This is particularly crucial as business partners play a significant role in the supply chain’s efforts to reduce greenhouse gas emissions. 

Watsamon Pichitdasarakul, Assistant Supply Chain Director of T.PAC Packaging (Bangna) Co., Ltd., commented that the knowledge gained in cost management strengthens our ability to conduct business robustly and creates opportunities for future growth. As a packaging manufacturer, we’re responding to the growing environmental consciousness among consumers. Our company plans to reduce plastic usage by incorporating recycled materials into our food packaging products.” 

Krittaya Suchinyaporn, Corporate Sales Director of OfficeMate (Thai) Co., Ltd., said the focus on cost management aligns perfectly with OfficeMate’s policy to enhance our product and service delivery potential. This approach helps us increase our capabilities and efficiency in serving CP Foods, one of our key partners. At OfficeMate, we’re concentrating on streamlining work processes to ensure our customers receive high-quality, standardized products quickly and at competitive prices.

Darunee Khuanchai, Sales Manager of Charoen Muang Machinery Co., Ltd., emphasized that cost reduction goes beyond simply improving work efficiency. It presents a significant opportunity for SME entrepreneurs to strengthen their financial position. This approach helps mitigate risks from business disruptions and promotes development and adaptation to future changes. Ultimately, effective cost management leads to more stable and sustainable growth for businesses of our size.”