Subway has
launched Plant-Based Garlic & Herb Patty in collaboration with MEAT ZERO, a
plant-based food brand from Charoen Pokphand Foods Public Company Limited (CP Foods)
and a market leader in Thailand, to serve up delicious meals for
health-conscious consumers. The collab products are now available in Subway
stores throughout Thailand.
About Passion Co. Ltd., the world's largest DIY sandwich brand, has partnered with CP Foods’ MEAT ZERO to launch "Plant-Based Garlic & Herb Patty" to capture a growing flexitarian consumer base in the country.
Anakarwee Chooratn, Senior Vice President for Corporate Marketing of CP Foods, said the healthy meals will continue to grow in popularity, making a huge opportunity for plant-based foods. MEAT ZERO is an innovative food brand that uses the company's Plant-Tec innovation, a technique to make plant-based ingredients taste like meat”. It also has nutritional value like real meat. MEAT ZERO is a healthy choice with protein, fiber, lower in fat than meat and, most importantly, it is cholesterol-free.
“The partnership between Subway and MEAT ZERO is giving health-conscious consumers more access to plant-based meat. I would like to invite everyone to try this new Subway menu, which is delicious and also healthy,” said Ms.Anakarwee.
Thanakorn Thanawarith, Founder and Director of About Passion, said the consumers are increasingly giving more and more concern about their health. Meanwhile, plant-based meat becomes increasingly popular. Subway, wanting to increase the choice for the healthy people, jointly developed new product with MEAT ZERO, using the strengths of both brands to create DIY food with the main ingredients from "Plant-Based Garlic & Herb Patty".
“The new plant-based choice tastes like real meat and contain high protein, suitable for those on weight control diet. When serving with bread, vegetables, and the signature Subway's sauces, it is the most delicious and perfect combination.” He said.
MEAT ZERO's "Plant-Based Garlic & Herb Patty" is now available at Subway across Thailand, starting from only 129 baht. For more details: https://www.facebook.com/subwayaboutpassion and https://www.facebook.com/meatzero/ .