In a heartwarming initiative, Jerhigh has partnered with veterinary students from 12 leading universities across Thailand for the fifth edition of the "Veterinarians with Heart" project. The project aims to extend love and care to abandoned dogs by providing support to 12 dog shelters and rescue foundations.

As a leading brand in dog snacks and food, Jerhigh, of International Pet Food Co.,Ltd., a subsidiary of Charoen Pokphand Foods Public Company Limited (CP Foods), is committed to the "Veterinarians with Heart" project, now in its fifth consecutive year. Teaming up with veterinarians from 12 top educational institutions nationwide, the company is on a mission to raise awareness about responsible pet ownership within society. The project focuses on tackling the root causes of the issue of abandoned dogs, ensuring their well-being, supplying food, and creating more opportunities for stray dogs to receive care and eventually find loving homes.

Mr. Kitisak Limamphai, the Managing Director of International Pet Food, emphasized that the "Veterinarians with Heart" project has already assisted over 40,000 dogs across 32 dog foundations and shelters. The goal is to inspire young individuals to responsibly care for their pets, treating them as integral family members and providing enduring love, regardless of any changes in their appearance or behavior. This approach plays a crucial role in addressing the problem of abandoned dogs.

To involve dog lovers in the "Veterinarians with Heart" project  through the "Veterinary Idol" voting campaign on www.jerhigh.com, which was active from December 6, 2023, to March 31, 2024. Each vote translates to Jerhigh dog food products (1 vote = 10 grams of Jerhigh, worth 7 baht), with Jerhigh generously supporting the project by donating dog food valued at 5,000,000 baht. These substantial contributions will be distributed among 12 animal foundations and shelters nationwide.

This year, the 12 selected animal foundations and shelters benefiting from the "Veterinarians with Heart" project include: the ARK Chiangmai Foundation in Chiang Mai, Smile Dog Home Foundation in Songkhla, Khon Kaen Homeless Dog Fund in Khon Kaen, Baan Ae 4 Legs Shelter in Maha Sarakham, Baan Nang Fa Stray Animals in Saraburi, Baan Rak Ma Salaya, Mahidol University in Nakhon Pathom, Wangluang Dog House Project, Walailak University in Nakhon Si Thammarat, Kanchanaburi 4 Legs in Kanchanaburi, Koh Sunuk Buddhamonthon Park in Nakhon Pathom, P. Lek's Dog Shelter in Chonburi, Khanom dog welfare in Nakhon Srithammarat and Foundation for Disabled Animal Shelter (Banglen branch) in Nakhon Pathom

Furthermore, the company offers the unique opportunity for Veterinary Idols to visit Jerhigh's cutting-edge manufacturing plant, renowned for producing high-quality, human-grade food and snacks for dogs. This initiative aims to impart knowledge on pet food production to the next generation of veterinarians.

Jerhigh remains steadfast in its commitment to bridging the gap between pet owners and dogs under the motto "Feed me with love." The company is dedicated to advancing pet food innovations through AAFCO-standard production processes, which mirror those used in human food production. By leveraging state-of-the-art technology and ensuring high-quality, traceable ingredients, Jerhigh aims to safeguard the health and longevity of pets.