The CP brand, under Charoen Pokphand Foods Public Company Limited (CP Foods), a producer and distributor of quality, safe food, unveils the ‘CP Mini-Cocktail Sausages – Big Fun in a Small Bite’ experience, enhancing the enjoyment of CP Mini-Cocktail Sausages with their perfectly bite-sized, satisfying texture. Now sporting new packaging designed by renowned artist Sahred Toy (Tod), each sausage variety is uniquely branded with vibrant cartoon characters, making it easier for consumers to pick their favorite. With overwhelmingly positive feedback, CP has organized an exclusive event featuring the young and popular presenter PP Krit Amnuaydechkorn, known for his self-care approach and enthusiasm in all activities.

At the event, participants enjoyed two main segments: a morning photo op with a “Mini-Cocktail Sausage Town” model, encouraging guests to snap, post, and share on social media. The highlight awaited in the afternoon as fans gathered to meet PP Krit, with 100 lucky fans selected through online contests to enjoy exclusive seating. An extra surprise was the special Fan’s Project that CP Mini-Cocktail Sausage organized with fans for PP Krit.

Anarkawee Chooratn, Head of Marketing at CP Foods, shared that CP Mini-Cocktail Sausages have long been a consumer favorite due to their perfect bite size and portability, making them ideal anytime, anywhere. With four delicious flavors – Classic, Spicy, Ham-Bacon, and Barbecue – they perfectly meet the needs of today’s consumers, particularly Gen Z, who lead busy lives and value convenience. The collaboration with PP Krit, a true fan of CP Mini-Cocktail Sausages, is an exciting way to connect directly with younger consumers.

PP Krit Amnuaydechkorn expressed his enthusiasm as CP Mini-Cocktail Sausages’ presenter, noting his love for the mini size, which is easy to enjoy without mess, ideal for any moment – whether watching a movie, playing games, or on the go. His favorites are the Classic and Ham-Bacon flavors, and he’s also a fan of the new packaging with its cute cartoon design. He encourages everyone to try the mini but big-flavored CP Mini-Cocktail Sausages.

Ms. Anarkawee added that CP Foods strives to meet consumer needs through a Consumer-Centric approach, continuously improving its products to deliver high-quality, clean, and safe food options that cater to a diverse audience. This year, CP Foods also introduced CP Halal chicken sausages, certified Halal for consumers in the South and the Muslim community, along with the new CP Delight Smoked Chicken Breast Slices, an ideal choice for those mindful of calorie intake in every bite.