CP Foods continues its commitment to sustainability by participating in the "Travel with Purpose: Build a Firebreak, Protect the Forest" initiative at Khun Chang Khian Village, Doi Suthep-Pui National Park. This picturesque village, renowned for its stunning cherry blossoms during winter, faces heightened risks of forest fires during the dry season.

Recognizing the critical need to prevent wildfires and combat PM2.5 pollution, CP Foods' Volunteer Tourism Club collaborated with the national park staff, community members, and volunteers to construct firebreaks to safeguard the forest ecosystem. Led by Mr. Pattarakul Tharuean, Head of Public Relations for the Phu Ping Fire Control Station, participants received hands-on training in fire prevention techniques before joining forces to establish a 1,000-meter-long firebreak through the pine forests surrounding the village.

More than 150 volunteers participated, including representatives from CP Foods' swine, poultry, layer, broiler, Five Star businesses, AXONS team, and community members from the local Hmong community. Volunteers shared their enthusiasm, noting the impactful experience and dedication witnessed among park officials and community residents.

Following the activity, CP Foods representatives presented essential fire-prevention equipment, such as leaf blowers, spring rakes, and brooms, alongside CP food products like eggs, Royal Umbrella rice, and drinking water, to encourage and support community volunteers and park rangers. Mr. Ritthichai Phumiamorn, Senior Director for Northern Land Animal Feed Production and Sales, officially handed over these contributions to Mr. Thongchai Nararat, Chief of Doi Suthep-Pui National Park.

The day concluded with a delicious community-prepared lunch featuring traditional Hmong dishes, including herbal boiled chicken, fried chicken, and sticky rice wrapped in galangal leaves. Volunteers also visited the famous Hmong village of Doi Pui and paid respects at Wat Phra That Doi Suthep, completing a rewarding day filled with meaningful actions and cultural experiences.

CP Foods remains dedicated to sustainable practices and community engagement, continually fostering collaborations that benefit both the environment and society.