Charoen Pokphand Foods Public Company Limited or CP Foods, presents two sustainable food products consisting of plant-based brand MEAT ZERO and Benja Chicken from U Farm brand at "APEC 2022 Thailand: Showcase at ICONSIAM", recognizing premium and safe foods produced align with the BCG model. The event, organized by ICONSIAM in collaboration with Ministry of Foreign, aiming to promote the Asia Pacific Economic Cooperation or APEC 2022, to be held in Bangkok from 16 to 18 November 2022.

Tanee Sangrat, Director-General, Department of Information, Ministry of Foreign Affairs together with Bangkok governor Chadchart Sittipunt as well as Supot Chaiwatsirikul, CEO of Icon Siam Co.,Ltd. presided over the ceremony and visited CPF booth presenting plant-based products brand “MEAT ZERO”  and “Benja Chicken” products which adheres to the BCG economic model. 

Meat Zero, the plant-based meat made from plants with “PLANT-TEC”, innovation for creating a meat-like flavor, has the same texture and delicious taste as real meat while being cholesterol-free and high in protein and fiber. 

Benja Chicken is the first brown rice fed chicken that is 100% natural and chemical free. NSF certification ensures that  Benja Chicken is raised without the use of antibiotics and hormones added. Moreover, CP Foods’ fresh chicken meat products emit 50% less GHG than Thailand’s average chicken meat emissions. This is an attempt to mitigate the impacts of climate change.

Aside from that, Benja chicken and Meat Zero were awarded  “Superior Taste Award 2022” from the prestigious International Institute of Taste at an annual event in Brussels, Belgium. 

Supot Chaiwatsirikul said on behalf of Siam Piwat, thanked partners for their cooperation and support in promoting Thailand’s hosting of APEC 2022. He stated that it is the excellent opportunity to showcase the country’s potential on the global stage. 

This event aims to provide innovation and explicit knowledge that align with the BCG economic model toward sustainable growth. The event consists of 4 exhibition zones: the APEC’s background, BCG innovation, BCG driven business model and seminars. 

The event “APEC 2022 Thailand : Showcase at ICONSIAM” is a collaboration between Siam Piwat and Ministry of Foreign Affairs and will take place between 9-20 November 2022 at Charoen Nakhon Hall, M Floor, ICONSIAM. In response to Thailand’s hosting APEC 2022, highlighting BCG economic model, CP Foods booth recognizes the concept "Sustainable Kitchen of the World … Towards Net-Zero" to drive the world toward sustainability.