Charoen Pokphand Foods Public Company Limited (CP Foods) has unveiled the new food trend of the next decade at Thailand’s top food exhibition, THAIFEX-ANUGA ASIA 2022. The event offers hybrid experience, showcasing the innovative products as both On Ground Trade Show and Virtual Trade Show from today until 28th May 2022.

Anat Julintron, Executive VP - International Trade & Business Development, said that, CP Foods, as a Food Tech Company, is showing the products under “FOOD FOR THE NEXT DECADE” . The company and its state-of-the-art research and development facilities, has developed the food innovations with the ultimate goal to feed ten billion consumers with safe, nutritious and sustainable foods by 2050.

Mr. Anat said that CP Foods booth are separated into five sectors, showing the five future food trends for the next decade.  The first zone is for plant-based meat, “Meat Zero”, healthy and sustainable plant-based products. The second zone will exhibit fresh meat products with high food safety and high nutritional values, highlighting Benja Chicken and Cheeva Pork, award-winning U-FARM’s products from the superfood-fed animals raised with high animal welfare standards, making the best quality meats that are antibiotics-free and having high nutritional values. Moreover, “CP SELECTION” brand, high quality products from animals fed with probiotic will be included in this zone.   

The third area displays ready-to-eat meals which showcases variety of delicious frozen menus, including chicken products, shrimp wonton, spaghetti, healthy high-fiber, low-calorie menus etc., The fourth part of exhibition displays healthy drinks brand INNOWENESS and Jelly BlackBit, a jelly mixed with herbs, white galingale, will be debuted at the event. The last zone is Cooking Helper products, such as soups, sauces, seasonings to help make cooking at home much easier.

CP Foods also organizes daily cooking show from top chefs with live broadcast via its official Facebook Fan Page. Moreover, the company has set up virtual booth that can be register via https://cpfvirtualexpo.com/ 

In addition to the hybrid food exhibition, CP Foods is Meat Zero is also among THAIFEX-ANUGA Taste Innovation Show 2022 winner. Mr. Anat said “Plant-based Meat Zero is the food of the future. The alternative meat that are as delicious as real meat. This innovative product serves the growing demands of vegan and flexitarian consumers in a variety of choices,” he said.

Mr. Anat added that Meat Zero is the best-selling plant-based meat brand in Thailand. Outside of its home country,  The product is also growing popular abroad, resulting in Meat Zero being chosen as the best food innovation of this event from more than 500 entries. Aside winning THAIFEX-ANUGA Taste Innovation Show 2022, it also won BEST PLANT-BASED BRANDING from Root, the Future Plant-Based Food Awards 2021 and The Asian Export Awards 2021 from Manufacturing Asia’s The Asian Export Awards 2021.

Thaifex-Anuga World of Food Asia 2022 will be held between 24 and 28 May 2022 from 10.00-18.00 hrs. CP Foods pavilion will be located at the booth number U01 and U05 in the Challenger Hall 2, IMPACT Muang Thong Thani, Bangkok./