The Royal Thai Armed Forces Headquarters has received donation of essential supplies, including CP-branded drinking water and Royal Umbrella rice, from Charoen Pokphand Foods Public Company Limited (CP Foods) under the ongoing ‘CP-CPF Food from the Heart, Fight the Floods’ campaign. This collaborative initiative, supported by CP Group, CP Foods executives, and volunteers, is focused on alleviating the hardships faced by flood-affected communities in Chiang Rai. Recognizing the impact on both people and their pets, CP Foods has also donated pet food brand JerHigh and Jinny to help support animals in these areas.

Lieutenant General Teerapong Pattamasingh na Ayutthaya, representing the Royal Thai Armed Forces Headquarters, expressed gratitude for the donation. He emphasized that the military is well-equipped with both personnel and resources to respond to crisis situations. 
"The generous support from CP Group and CP Foods will enhance our ability to provide essential food and supplies to flood-affected citizens," he stated.
The Thai Armed Forces plan to package these vital provisions into relief kits for swift distribution to impacted communities.

Prasit Boondoungprasert, CEO of CP Foods, reaffirmed the company's commitment to swiftly responding to crises. "Following the guidance of Senior Chairman Dhanin Chearavanont, CP Group and CP Foods have mobilized to offer immediate assistance to those in need. We are proud to collaborate with the Thai Armed Forces to ensure that relief reaches flood-stricken areas efficiently."

On September 12, 2024, CP Group and CP Foods volunteers will travel to Mae Sai District, Chiang Rai, delivering fresh pork, eggs, and pet food to the 37th Military Circle at Mengrai Maharaj Camp and the Petchkasem Foundation, continuing their mission of supporting flood victims.

Since July, under the ‘CP-CPF Food from the Heart, Fight the Floods’ initiative, CP Group and CP Foods have been providing essential items such as fresh pork, chicken, duck, eggs, ready-to-eat meals from Five Star, CP-branded drinking water, and Royal Umbrella rice. These relief efforts have spanned across five provinces: Chiang Rai, Phayao, Phrae, Nan, and Sukhothai, in collaboration with various organizations, including the Flood Relief Coordination Center in Sukhothai and local kitchens. Assistance will continue until the flood situation improves.