Charoen Pokphand Foods Public Company Limited (CP Foods), a leading name in the food industry, has once again been recognized for its outstanding quality and commitment to sustainability, winning the 'Superbrand' status at the Superbrands Thailand 2023 awards. This marks the company's second consecutive triumph, a testament to its excellence, as voted by over 15,000 consumers across the nation. The award criteria encompassed Brand Quality, Brand Affinity, and Brand Personality, highlighting CP Foods' dedication to maintaining the highest standards in food production.
In a remarkable display of innovation, CP Foods launched the "Thai Food — Mission to Space" program, a collaboration with NANORACKS and MU Space. This pioneering initiative successfully sent Thai chicken to space, rigorously testing its safety and quality in partnership with Johnson Space Food Lab. This venture not only underscores CP Foods' adherence to top-tier food safety standards but also aligns with the nutritional requirements of astronauts.
Anarkawee Chooratn, Head of Marketing at CP Foods, reiterated the company's commitment to meeting consumer needs, merging health and taste trends in their product development and marketing strategies. The space mission, coupled with other diverse and impactful campaigns, demonstrates CP Foods' deep understanding of consumer preferences and its ambition to inspire people, particularly students dreaming of space exploration.
Beyond product quality, CP Foods is dedicated to environmental sustainability. With an ambitious target to achieve Net-Zero emissions by 2050, the company has integrated eco-friendly practices throughout its operations, from production processes to packaging solutions. This commitment to sustainability has been recognized by the Science Base Target Initiative (SBTI), distinguishing CP Foods as the first food producer in the world to receive certification for science-based greenhouse gas emissions reduction targets under the FLAG (Forest, Land, and Agriculture) standards.
As CP Foods continues to pioneer new standards in food quality and environmental responsibility, the company extends an invitation to consumers and partners alike to join them on a journey towards a sustainable and innovative future, where space-standard food safety and environmental stewardship are paramount.