Visitors and business partners around the world impressed Soft Power Thai food. Visit the CP Foods booth at THAIFEX-ANUGA ASIA 2024, which is drawing large crowds.

International diplomats, business partners, and leaders from both government and private sectors around the world have been highly impressed by the Thai cuisine offerings at the Charoen Pokphand Foods Public Company Limited (CP Foods) booth at the THAIFEX-ANUGA ASIA 2024 event. Hosted by the Ministry of Commerce from May 28th to June 1st, 2024 in Bangkok's IMPACT Muang Thong Thani.

This year's theme "Kitchen of the World with Sustainovation" highlights CP Foods' commitment to food innovation that aligns with global trends promoting health, flavor, social responsibility, and environmental sustainability. Their impressive showcase effectively exports the soft power influence of Thai cuisine to consumers worldwide, drawing large crowds eager to experience it.

From the very first day, CP Foods' innovative food offerings displayed across six zones have captivated and dazzled a multitude of high-profile visitors. Among the esteemed guests were Deputy Prime Minister and Minister of Commerce Mr. Phumtham Wechayachai, Director-General of the Department of Enterprise Development Ms. Oramon Sapthaweetham, Chairman of the Board of the Thai Chamber of Commerce and the Board of Trade of Thailand Mr. Sanan Angubolkul, Vice Chairman of the Thai Chamber of Commerce Dr. Wisit Limluecha, as well as CP's own executives such as Mrs. Marisa Chearavanont, founder of Chef Cares, and Mr. Tanit Chearavanont, Chief Executive Officer of Makro Thailand. The awe-inspiring displays have garnered admiration from these influential figures in both government and private sectors.

CP Foods booth has also received positive feedback and acclaim from trade partners, attendees, and international ambassadors. Notable visitors include Mr. Jean-Claude Poimbœuf, Ambassador of France to Thailand; Mr. Park Yongmin, Ambassador of the Republic of Korea to Thailand; Mr. Gustavo Alberto Martino, Ambassador of Argentina to Thailand; Mr. Artur Dmochowski, Ambassador of Poland to Thailand; Mr. Paolo Dionisi, Ambassador of the Republic of Italy to Thailand; Mr. Jonathan Dale Kings, New Zealand Ambassador to Thailand; and Mr. David Hansen, Charge d'Affaires of the Chilean Embassy in Thailand. These dignitaries visited the booth to discuss new business opportunities, including the export of Thai food worldwide and the import of delicious products from various countries.

Oramon Sapthaweetham, Director-General of the Department of Enterprise Development, praised CP Foods' innovation, stating, “CP Foods’ superfood selections and environmentally friendly packaging meet customer needs and have earned the Thai Select logo, a symbol from the Ministry of Commerce that promotes the country’s reputation and is recognized in the global market.”

The CP Foods booth emphasizes the use of innovation and modern technology to produce high-standard, quality food with delicious taste and a variety of menu options. These offerings cater to health-conscious consumers seeking sustainability. Standout products include CP chicken products with Space Safety Standard certification, aligned with NASA's food safety guidelines, Thai Cube products from the Kitchen Joy brand, and CP Authentic Asia brand products. These products showcase CP Foods’ pride in promoting Thai and Asian cuisine to consumers worldwide.

THAIFEX-ANUGA ASIA 2024 will run until June 1, 2024. The last day of the event will be open to the public, offering the opportunity to purchase quality products at special prices. Visit the CP Foods booth at number 2-U01, Challenger Hall 2, IMPACT Muang Thong Thani Shopping Center from 10:00 a.m. to 8:00 p.m.