Charoen Pokphand Foods Public Company Limited (CP Foods) participated in the International Poultry Forum 2025 at IMPACT Muang Thong Thani, showcasing its sustainable broiler farming model that integrates AI technology and automation systems. These innovations promote animal welfare aligned with the internationally recognized "Five Freedoms" standards, ensuring healthy growth, superior meat quality free from harmful residues, and consumer confidence worldwide.
Dr. Payungsak S. Tanagul, DVM, Deputy Director of Farm Standards and Regulation at CP Foods, joined the panel discussion on "Sustainable Broiler Farming: A Case Study of CPF Thailand." He presented CP Foods' best practices for sustainable poultry farming, emphasizing animal welfare through Smart Farming solutions that incorporate IoT and AI technology. These technologies enhance precision animal care throughout every farming stage, including automated feeding systems for appropriate feed distribution, constant access to clean water, and intelligent environmental controls managing temperature and humidity, optimizing conditions for poultry at various growth stages.
AI and automation technologies support the "Five Freedoms" by alleviating hunger and thirst through automated feeding and watering systems, ensuring comfort via automated environmental controls, real-time health monitoring, stress reduction through enrichment tools, and encouraging animals' natural behaviors. Consequently, these technologies promote animal health, reduce illness, and minimize medication use.
"Healthy animals grow robustly, significantly reducing antibiotic use and ensuring high-quality, residue-free chicken meat. This builds consumer confidence and fosters comprehensive sustainability in economic, social, and environmental dimensions," said Dr. Payungsak.
Furthermore, CP Foods' contract farmers have adopted these technologies, significantly reducing disease outbreak risks. This enables farmers to produce high-quality chicken that meets stringent safety standards, ensuring safe products for Thai consumers, stable income for farmers, and supporting sustainable growth in Thai agriculture.
The International Poultry Forum 2025 is being held on March 11, 2025, at Jupiter Room 8, IMPACT Muang Thong Thani. The event is a platform for knowledge sharing and networking among poultry industry experts from across Asia and China, alongside poultry industry supply chains. Concurrently held with VIV Asia, the forum focuses on global and regional poultry industry development, emerging technologies and innovations, poultry meat and egg consumption trends, poultry disease prevention, and market opportunities and challenges in Asia.
