ABOUT CPF
ABOUT CPF
CPF operates integrated agro-industrial and food business with its objectives to provide products in high quality and environmentally and socially responsible manner.
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BUSINESS
Business
CPF is committed to providing high quality products that are nutritious, tasty, safe and traceable.
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GOVERNANCE
Corporate Governance
Continuously develop and achieve business growth goals and fulfill the commitment to sustainable long-term value. Go with all stakeholders.
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The company is still working hard to raise its competitive edge. For continued growth
SUSTAINABILITY
CPF and Sustainability
To strengthen capacity and growth opportunities while creating shared value with diverse stakeholder groups.
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CPF and Sustainability
CPF drives innovation to create business excellence while simultaneously making sustainability for a better world for our future generations, under the strategy of "Sustainovation".
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Discover our latest news, covering sustainability, innovations, industry news and more
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Find CPF’s latest news and many of our good stories.
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CP Foods Wins Three 2024-2025 Thailand's Most Admired Company Awards from BrandAge Magazine
25 Mar 2025
CP Foods Wins Three 2024-2025 Thailand's Most Admired Company Awards from BrandAge Magazine

Due to its unwavering commitment to developing food innovations that continually meet changing consumer demands, CP Foods has received three prestigious awards from BrandAge, a leading marketing publication. Guided by its mission to ensure food security and driven by the concept of "Sustainovation," which integrates technology and innovation, CP Foods creates nutritious, safe, and environmentally friendly products beneficial for both body and mind.

 

CP Foods was named "2024-2025 Thailand's Most Admired Company," recognized for its exceptional business capabilities and highly reliable services in the food business category. Additionally, under the CP brand, it secured two other awards: "2025 Thailand’s Most Admired Brand," reflecting consumer trust and reliability in the sausage product category for the third consecutive year, and the "Market Leader Brand Award," recognizing outstanding marketing activities that underscore the consistent quality and taste of sausages beloved by consumers.

 

Kobboon Srichai, Head of Corporate Affairs & Investor Relations at CP Foods, stated that the company's business policy, aligned with its vision of becoming the "Sustainable Kitchen of the World," leverages innovations to create food products that promote both physical and mental wellness. This aligns with Sustainovation principles to ensure food security and sustainable consumption under normal and crisis conditions. The company remains dedicated to producing high-quality, safe, delicious, and affordable products while maintaining social responsibility and environmental care.

Anarkawee Chooratn, Head of Marketing at CP Foods, added that rapidly evolving consumer demands present ongoing challenges in sausage product development. By employing standardized raw materials and production processes enhanced by innovation and technology, CP Foods continues to deliver novel flavors and product forms. The company aims to create personalized experiences, positioning its sausage products as a "Brand for Me," deeply connecting with consumers through four strategic initiatives:

  • Reinforcing Quality: Producing sausages with premium, whole-meat cuts, emphasizing transparency about protein sources that offer great taste and value.
  • New Product Development: Introducing innovative flavors and product variations that add excitement, particularly for health-conscious consumers.
  • Expanded Accessibility: Strengthening online market presence and targeted marketing activities to effectively reach specific consumer segments.
  • Building Brand Love: Collaborating with influencers and brand ambassadors and creating relatable content to foster deeper connections with younger generations.
  • CP Foods remains dedicated to enriching consumer experiences by continually developing CP brand products into "sausages everyone loves and remembers," ensuring that innovation genuinely meets consumer needs across all occasions

     

    Other Activities
    CP Foods Extends Continuous Earthquake Relief Efforts
    29 Mar 2025
    CP Foods Extends Continuous Earthquake Relief Efforts
    CP Foods Wins Highest Gold Medal, Reinforcing its Leadership in Human Rights Sustainability Reporting
    24 Mar 2025
    CP Foods Wins Highest Gold Medal, Reinforcing its Leadership in Human Rights Sustainability Reporting
    CP Foods Highlights AI and Automation Innovations to Enhance Animal Welfare, Advancing Sustainable Food Production
    11 Mar 2025
    CP Foods Highlights AI and Automation Innovations to Enhance Animal Welfare, Advancing Sustainable Food Production
    San Kamphaeng District joins CPF to launch the “Leaf Exchange Egg Market”
    06 Mar 2025
    San Kamphaeng District joins CPF to launch the “Leaf Exchange Egg Market”
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