CP Foods CEO Prasit Boondoungprasert said that the COVID-19 crisis has affected many sectors all over the world. This is not just a loss of income, but it also affects the mental state of people of all levels.

The company was affected by the decline in consumption at the beginning of a lock-down measure, it CPF had various distribution channels such as Modern trade Supermarket and the fresh market thus mitigated the impact to some extent.

In addition, the factor that has helped CPF overcome the COVID-19 crisis is the rapid crisis management and the courage to make decisions, which the company has established a COVID-19 coordination center.I t is a working group to report results and find solutions in a timely manner.

CP Foods has a strong preventive measure. In order to continuously process food production and to ensure consumers that there will be quality food, safety enough to meet their needs as well as actively cooperate with the government in managing the food transportation system in order to reach consumers safely.

"Post-COVID-19 changes It is a good opportunity for businesses and the food industry. As consumers become more aware of health and safety, this is considered to raise the level of hygiene throughout the country. CP Foods has helped in the transition of many trading partners and business alliances,”said Prasit.

CPF also cooperates with the government to strengthen the Thai food industry, for example, cooperation with the Department of Livestock Development on the prevention of ASF, resulting Thailand to be able to prevent ASF for 2 consecutive years and is the only country in the region that has never been diagnosed with disease.