Continuous expansion of investment in distribution channels.
To increase the convenience of consumers to access the company's products.
the distribution channels of the company's products can be divided into nine categories.
To increase the convenience of consumers to access the company's products.
the distribution channels of the company's products can be divided into nine categories.
The Company prepares a wide range of distribution channels and formats to facilitate customer access to food as follows:
- Modern retail and wholesale comprising hypermarket, supermarket, and convenience store;
- Hotel, restaurant and catering (HoReCa);
- Original Equipment Manufacturer (OEM);
- Traditional Market and distributors;
- Restaurants and food outlets;
- CPFs distribution channels including the following businesses :
5-Star Business
5-Star Business is the management of 5-Star sale points in franchise format, in order to create jobs and build careers to individuals who wants to operate their own business. There are 6 types of products under the 5-star business, namely, grilled chicken, fried chicken, hainanese chicken rice, shrimp wonton with noodles, ready meals and sausages. Further, the Company has expanded its 5-Star business to Vietnam, India, Laos and Cambodia.
Chester Restaurants
Chester Restaurants is a quick service restaurant business. The restaurants are operated by the company or by of franchisees
CP Kitchen
CP Kitchen is a fast serve restaurant business under a Fresh, Full and Fair food concept
CP Food World
CP Food World is a food court with a variety of food outlets owned by the Company and food outlets from outside. CP Food World has become a leading player in the food court business and a center of quality food outlets emphasizing on tasty of foods and professional services, attention to consumers’ demands and accessibility to all age and gender groups of customers.
In addition to the strong points of food quality, CP Food World is also a food court with standard of cleanliness of equipment, including sanitation of service-providing employees and with all aspects of quality under modern atmospheres to become one of the food court for young generations. Currently, CP Food World foot courts are located in university and hospitals. In addition, CP Food World has also expanded its businesses in full-scale catering service channels, divided into 2 channels, as follows:
- Catering services such as meal boxes and snack boxes as well as integrated catering services
- Food services for patients: CP Food World has the nutrition department under the supervision of professional chefs who shall supervise all menus of foods with good quality, safety, good tastes and all working processes in accordance with international standards such as JCI and HACCP to strive towards the goal of becoming professional service teams in hospitals
Community Refrigerators
This business is to promote consumers in the community to have access to foods that are fresh, clean, safe and high quality. It is also a business that builds careers to generate income for entrepreneurs. In 2016, the company launched the Pork Community Refrigerators Project in Thailand so that community will have access to fresh, clean, safe, and high quality pork products.
Jaosua Roasted Duck
Food business that encourage new generation who wish to be a business owner, with the concept of “Low Investment, Self-Employed, Realizable Profit”, by operating as a franchise. Jaosua Roasted ducks are selected from high quality ingredients and roasted using modern technology, resulting in roasted duck having crispy skin and great taste. Jaosua Roasted Duck is well accepted from customers and expanded branches rapidly.
CP SEF
CP SEF is retail business selling the Company’s products in Turkey.
Great Harbour
A buffet restaurant to serve a variety of food and quality at a reasonable price to consumers;
Chickita
A fast food restaurant business with selling points including quality of flame-grilled chicken and modern ambient that suit today’s consumer requirements. Chickita is currently operated in Vietnam;