ABOUT CPF
ABOUT CPF
CPF operates integrated agro-industrial and food business with its objectives to provide products in high quality and environmentally and socially responsible manner.
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BUSINESS
Business
CPF is committed to providing high quality products that are nutritious, tasty, safe and traceable.
Overview
GOVERNANCE
Corporate Governance
Continuously develop and achieve business growth goals and fulfill the commitment to sustainable long-term value. Go with all stakeholders.
our mision
Message to Shareholders
The company is still working hard to raise its competitive edge. For continued growth
SUSTAINABILITY
CPF and Sustainability
To strengthen capacity and growth opportunities while creating shared value with diverse stakeholder groups.
sustainability
CPF and Sustainability
CPF drives innovation to create business excellence while simultaneously making sustainability for a better world for our future generations, under the strategy of "Sustainovation".
MEDIA CENTER
Media Center
Discover our latest news, covering sustainability, innovations, industry news and more
Media Center
media-center
Media Center
Find CPF’s latest news and many of our good stories.
ENGLISH
The Company’s focus is on developing nutritious food products with flavors that cater to consumer preferences, while ensuring safety throughout the entire supply chain. The Company set competitive pricing and offer a diverse range of products tailored to meet regional consumer demands through various sales channels, both direct and indirect, thereby enhancing global food security. The Company add value to meat products by developing processed foods and ready-to-eat meals, utilizing technology that meets international standards. The production system ensures full traceability at every stage to ensure quality and food safety. Furthermore, the Company have developed a transportation system that complies with occupational health standards and provides transparent and accurate labeling and packaging to provide accurate information to customers. The food business encompasses processed food products, ready-to-eat meals, and restaurant operations. The Company also export food products through our branch distribution networks, authorized distributors, and importers in several countries, alongside engaging in international trade.
The Company operates food manufacturing facilities in 15 countries, including Thailand, the United States, China, England, Vietnam, the Republic of China (Taiwan), Philippines, Malaysia, Cambodia, India, Russia, Laos, Türkiye, Sri Lanka, Belgium, and has joint ventures in Poland. Total sales of the food business in the year 2024 was 129,143 million baht or 22% of total sales of the Company.

Raw Materials

The Company’s food products primarily utilize meat sourced from its own farms as the main raw materials, as well as produce from its contract farms. Other food ingredients,as a component of food product must also meet the Company’s standard with traceable sources. In addition to using its own product, the Company sources food product globally by leveraging its distribution network. Procurement is conducted in accordance with a fair and traceable procurement policy.

Production

The Company’s production processes adhere to stringent quality and safety measures throughout the value chain; prioritize research and innovation to enhance efficiency and ensure the delivery of quality, safe food products. Automation and robotics technology are integrated to improve production efficiency and precision. Furthermore, the Company has established CPF Food Research and Development Center Company Limited in Thailand, serving as a hub for advancing the food industry through innovative research and development, thereby catering to consumer demands and adapting to dynamic market trends.

Packaging

The Company selects packaging that protect food safety while preserving nutritional value, and extend its shelf life to prevent food waste and loss, as well as reducing environmental impact. The Company’s product labeling indicates nutritional values and Guideline Daily Amounts, supporting good hygiene practices.

Distribution Channels

The Company has diversified sales channels to enhance consumer access to food, which include traditional markets such as fresh markets, modern wholesale and retail channels (Modern Trade) including convenience stores, supermarkets, and hypermarkets, as well as food service channels such as hotels, restaurants, food courts, and catering enterprises. Distribution is undertaken through both our own channels and those of our trade partners. The food industry is rapidly evolving and becoming increasingly competitive due to urbanization and changing lifestyles. Consumers place a premium on convenience, quality, and variety in food, particularly health-oriented products from reliable sources. Producers must develop products that align with local consumption patterns and cultural preferences. Efficient consumer access is crucial, requiring businesses to strategize in a manner that meets consumer demands and ensures food security during both normal conditions and crises. This principle forms the foundation of a sustainable food industry.

The food business is changing rapidly and highly competitive due to urbanization expansion and changing lifestyles. These have caused higher consumer demand for ready meals which help increase convenience. However, consumers have been looking continuously for quality food and a wide variety of products, particularly healthy foods from trusted sources. Food manufacturers therefore have to innovate and develop products to meet consumers changing requirements and to suit consumer culture of each area.
Processed and Ready Meal Products
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Product Catalog
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