

Raw Materials
The Company’s food products primarily utilize meat sourced from its own farms as the main raw materials, as well as produce from its contract farms. Other food ingredients,as a component of food product must also meet the Company’s standard with traceable sources. In addition to using its own product, the Company sources food product globally by leveraging its distribution network. Procurement is conducted in accordance with a fair and traceable procurement policy.
Production
The Company’s production processes adhere to stringent quality and safety measures throughout the value chain; prioritize research and innovation to enhance efficiency and ensure the delivery of quality, safe food products. Automation and robotics technology are integrated to improve production efficiency and precision. Furthermore, the Company has established CPF Food Research and Development Center Company Limited in Thailand, serving as a hub for advancing the food industry through innovative research and development, thereby catering to consumer demands and adapting to dynamic market trends.
Packaging
The Company selects packaging that protect food safety while preserving nutritional value, and extend its shelf life to prevent food waste and loss, as well as reducing environmental impact. The Company’s product labeling indicates nutritional values and Guideline Daily Amounts, supporting good hygiene practices.
Distribution Channels
The Company has diversified sales channels to enhance consumer access to food, which include traditional markets such as fresh markets, modern wholesale and retail channels (Modern Trade) including convenience stores, supermarkets, and hypermarkets, as well as food service channels such as hotels, restaurants, food courts, and catering enterprises. Distribution is undertaken through both our own channels and those of our trade partners. The food industry is rapidly evolving and becoming increasingly competitive due to urbanization and changing lifestyles. Consumers place a premium on convenience, quality, and variety in food, particularly health-oriented products from reliable sources. Producers must develop products that align with local consumption patterns and cultural preferences. Efficient consumer access is crucial, requiring businesses to strategize in a manner that meets consumer demands and ensures food security during both normal conditions and crises. This principle forms the foundation of a sustainable food industry.


