The Company operates the farm and processing business in 15 countries i.e., Thailand, China, Vietnam, Russia, Cambodia, Philippines, Malaysia, India, Republic of China (Taiwan), United States, Laos, Turkiye, Sri Lanka, Poland, and a joint venture in Canada and Brazil. Each entity adopts different business approaches based on the market opportunity and suitability. Total sales of the farm and processing business in the year 2024 was 277,446 million baht or 54% of total sales of the Company.
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Location and Farm Design
The Company considers its impact on communities and the environment by selecting suitable locations with sufficient land area and operating under biosecurity measures to minimize disease risks. The farm is designed based on the Smart Farm concept, utilizing modern technology and automation systems to enhance control, reduce labor dependency, and improve efficiency. It also includes health monitoring systems to ensure better animal welfare. Additionally, the Company incorporates sustainable farming practices by developing green farms that adhere to environmental standards and are located in appropriate areas. Efforts are also made to promote sustainable resource management, including utilizing renewable energy sources such as biogas generated from farm waste for on-site electricity production.
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Raw Material Selection and Breed Development
The raw materials for livestock operation are animal feed and breeds produced under the Company’s integrated feed production business. For breeding, the Company selects and imports great-grandparent lines for swine and grandparent lines for broiler and layer chickens from the United States, Europe, and Australia to develop breeds suited to the environment and market demands of each country. For shrimp, the Company develops its own specialized breeding lines using genetics and biotechnology to produce strong, disease-resistant, high-yieldingshrimp that can adapt to different farming conditions, and meet market demands and evolving consumer preferences.
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Animal Farming
The Company develops animal farming systems using advanced technology under “the 5 Freedoms principle” to ensure animal welfare, without the use of growth hormones, allowing animals to exhibit natural behaviors. The smart farming system integrates various technologies to enhance efficiency, reduce human-animal contact, and minimize disease risks. Additionally, the Space Safety Standard project has been implemented in the broiler business in Thailand to ensure food safety at the highest levels according to NASA standards. The Company also promotes livestock farming under the Contract Farming system, which supports farmers in maintaining high farming standards while providing assistance in technology, animal feed, and expert guidance to ensure sustainable agricultural industry.
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Primary Processing
The Company processes meat products based on animal welfare principles, covering both transportation and processing by ensuring appropriate transport distances and implementing measures to reduce animal stress before entering the production process. Each country’s operations seek certification from independent regulator, adhering to both the Company’s and customer’s is requirements, as well as the laws of that country to ensure that the production process is safe and meets international standards.
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Packaging
The Company emphasizes packaging design that addresses functionality, enhances consumer experience through thoughtful design, and ensures food quality, cleanliness, and safety. It also focuses on packaging development for the farming business, emphasizing sustainability and efficiency.
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Sales and Distribution Channels
Breeds as well as live animals are mostly distributed at the farm. Meat parts, chicken eggs, and byproducts from farming are distributed through dealers, traditional markets, and modern wholesale and retail channels (Modern Trade). The farm business is growing in line with an increasing demand due to the growing population and more convenient access to quality meat at affordable prices.
